From Launch to Adoption: How Freshworks Drove Lasting Behavior Change Across Their GTM Tech Stack

ABOUT THIS POWER PLAY

A Repeatable Blueprint for GTM Tech Adoption

In this Power Play, Freshworks walks through how they designed and executed a scalable approach to adoption across key platforms like Seismic, Outreach, ZoomInfo, LinkedIn Sales Navigator, and more. Rather than relying on one-time training or disconnected resources, they built a cohesive learner journey—combining awareness, guided practice, in-workflow support, and ongoing reinforcement.

You'll see how Seismic served as the central hub for enablement and adoption, bringing together role-based Pages, structured Learning Paths, and curated resources to support users across tools. You'll also learn how iorad's interactive tutorials and simulations were used to provide safe practice and just-in-time, in-the-flow support—ensuring reps can seamlessly adopt new workflows within the tools they use every day.

What began as a response to a major CRM revamp evolved into a repeatable, month-by-month retraining program spanning the entire GTM tech stack—with growing interest from internal teams looking to apply the same framework.

Why Attend?

Built for Enablement Practitioners

• See a real-world adoption playbook in action — watch how Freshworks systematically retrained reps across 5+ tools using a repeatable formula

• Walk away with a copy-paste adoption framework you can apply to your next tech rollout, whatever the platform

• Understand how to use Seismic and iorad together as a 'before, during, and after' system for lasting behavior change

• Learn how to measure adoption impact using Seismic and iorad analytics — including real usage stats from Freshworks

What You'll Walk Away With

• A proven digital adoption framework applicable to any GTM tech rollout — from initial awareness through ongoing reinforcement

• A clear understanding of how to use Seismic as the central hub for your adoption program, combining Pages, Learning Paths, and role-based resources

• Practical techniques for using iorad to create interactive tutorials and just-in-time, in-workflow support that reduces rep friction

• A repeatable monthly retraining formula Freshworks used to roll out adoption across Outreach, ZoomInfo, LinkedIn Sales Navigator, and more

• Metrics and data points to prove the impact of your adoption strategy using Seismic and iorad analytics