Seismic Shift

That’s a Wrap: DSRs That Deliver — Best Practices to Engage Buyers & Drive AdoptionIn this hands-on Shift breakout, Greg Schramm (Sr. Product Manager) and Gavin Walsh (Sr. Global Sales Director) showed how to turn Digital Sales Rooms (DSRs) into your team’s engagement engine—using templates, clean structure, and a practical adoption playbook that sellers can use today.💡 Key Takeaways1) Why DSRs now DSRs give buyers and sellers a secure, central space for content, stakeholders, and collaboration—with analytics that reveal what buyers actually engage with. Customers using DSRs see a 5× increase in engagement vs. non-DSR interactions, and Gartner forecasts 30% of sales cycles running through DSRs by 2028. 2) Templates are your adoption accelerator Done-right templates cut creation time, improve follow-up speed, enforce brand/compliance, and raise overall quality—so new and experienced reps start from a consistent, high-performing baseline. 3) “Context + structure” beats a content d

That’s a Wrap: Smart from the Start — Designing a Library That Works for YouAn organized Seismic Library isn’t just tidy—it’s transformational. In this interactive Seismic Shift session, Jen Fahey (Senior Manager, Product Management) and Julia Washington (Manager, Professional Services) walked attendees through how to build a library that drives adoption, scales efficiently, and sets the stage for AI-powered enablement success.💡 Key Takeaways 1️⃣ Your Library is Your Foundation for AI ReadinessA well-structured library fuels Aura Copilot’s ability to deliver accurate, relevant content. When data, content, and systems are clean and connected, AI acts like a “master chef”—turning good enablement into great. Garbage in = garbage out; organization in = insight out.2️⃣ Structure Drives Simplicity and Scale Use your go-to-market model (business unit, region, product line) to define your top-level folders. Separate Live Content, Admin & Testing, Archived, and Sensitive (locked) folders