🚀 Building a High-Performing Digital Sales Room Digital Sales Rooms (DSRs) are secure, personalized hubs where you can share content, collaborate with buyers, and guide them through the customer journey. Done well, a DSR doesn’t just deliver information — it creates a tailored experience that drives engagement, builds trust, and accelerates outcomes.👉 Be sure to use or share the Building a High-Performing Digital Sales Room job aid (attached below) — it provides practical guidance to help you implement these best practices with your users. 1. Personalize, Personalize, PersonalizeMake your buyer feel special. Add their company name and logo, and curate content that speaks directly to their needs. Every DSR should feel like it was built just for them.2. Provide ContextNever drop content without explanation. Add headers, descriptions, comments, or even a quick recorded video to explain why each piece of content is relevant.3. Build StructureOrganize your DSR so it’s easy to navigate. Gr