Power Play | Seismic on Seismic: How We Enable Competitive Intelligence at Scale

Competitive intelligence is no longer a back-office function — it’s a frontline advantage. In this Power Play session, we pull back the curtain on how Seismic’s own team operationalizes competitive intelligence to influence strategy, sharpen execution, and drive measurable impact. 

You’ll hear directly from Valerie Bonaldo, Sr. Director of Product Marketing, and Chris Kornbrust, RVP of Enterprise Sales, as they share how they partnered across product marketing and the field to bring competitive intelligence to life. 

You’ll see how we use Seismic as the system of delivery and measurement for competitive intelligence — from listening to the field and gathering signals, to activating insights directly in seller workflows and continuously measuring what works. Through real examples, we’ll walk through our CI framework, playbooks, and programs, and share lessons learned from the field on how we keep insights actionable and scalable.