Turning GTM Goals into Results: Insights from Harvard Business Review
Many organizations struggle to turn go-to-market strategy into consistent execution. According to newly commissioned Harvard Business Review Analytic Services research, this execution gap often limits growth — even when the strategy is sound.
Join Alex Clemente (Managing Director, HBR Analytic Services), Nick Lewis (Global Head of Revenue Enablement, Uber), and Irinia Solona (VP, Strategic Enablement Consulting, Seismic) for a practical discussion on how leading organizations are closing the gap between GTM goals and results.
What You'll Learn
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Why GTM strategies often break down in execution
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How modern revenue enablement drives consistency and scale
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Real-world lessons from Uber on operationalizing enablement
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