To allow or not to allow downloads

Hi Marc,

We have a solid governance on assets: 

• Distribution
  • Internal Only: Content that is confidential such as policies, job aids, process, internal product competitive information etc. Any content or assets we do not want “accidentally” emailed externally
  • External: Content that can be shared and downloaded
  • External Not downloadable: Videos from Marketing we do not want downloaded to desktops that could be shared at a later date or time. Our DSRs are defaulted to not allow download. This can be overridden by selecting “allow downloads” however, the rule is focus more on internal downloads so we were ok with this exception. 

Hope this helps!

Christine 

Thank you for sharing Christine

​@MarcWillDo 
We are 1.5 years into our implementation with a sales force that that has never had “tightly organized & fully controlled” content like we can provide with Seismic.

• So, there’s positive enablement outcomes on speed and quality and efficiency, but there’s also the reality that a PDF saved on your desktop and dragging into an email is fast and familiar. A deck stored on your computer is offline available when WIFI is spotty.
• A PPT edit is “easier” if you havent learned the presentation builder and workspace flow…...and it’s 6PM before a meeting the next day.
• There are sometimes where a face-to-face interaction and leave behind needs a download and print.
• Similar to ​@ChristineC, we have ‘Not downloadable’ content that we want to control and prevent from leaving the system.
• We also attempted to limit downloads on many types of literatures and especially PPT presentations, so the brand and quality were protected.
• We quickly discovered that there’s always a few people that need to download for a tradeshow, physical leave behind, or offline presentations etc. Those needs seem to be legitimate and any alternative workaround (like sending your self a LIveSend link and then downloading) was deemed frustrating and a waste of their time by those specific sellers.

So, more and more asset types were slowly marked as Downloadable.

• Our data shows that there are folks who may be downloading and saving on their computer for faster, offline access (saves them time from searching and attached LiveSend links). This is not what we want of course and is counter to our LiveSend and version/quality control objectives.
• In the end, we are keeping the long game in mind and focusing on enabling sellers to learn, embrace and leverage LivesSend, Digital sales rooms, workspace and Presentation Builder as the best and most efficiency experiences.

Would love any advice or alternative approaches and learn from this community :)

 

Hi ​@Srlanders ,

Thank you for your detailed answer. The situation that you describe is quite similar to what we have experienced until now. Except that we have not yet made the step to relax the “no download at all” rule. That actually has caused users to walk away, turn to alternative contend sources again and may well prove counterproductive in the end.

Another reflection I have been making lately is regarding the customer experience (I mean the end customer, the one who buys from us): a big portion of the content we manage for sales in Seismic is publicly available, then downloadable from our website. But as soon as a seller share content with a customer who has engaged with us, then the customer cannot download the content.

I guess it time for us to reconsider  the no download principle, be it at least when it comes to LiveSend!
 

cc ​@ChristineC