💡Best Practices for Building Effective Pages
Pages are one of the most powerful ways to deliver value inside Seismic. Whether you’re enabling your sales team, launching a product, or centralizing resources, a well-built page makes information easier to find, more engaging to consume, and more actionable for your audience.
Here are some best practices to help you create high-value, user-friendly pages:
1. Stay on Message & Make It Evergreen
Choose a clear topic goal for your page and keep the content focused. Avoid overloading your page with unrelated materials. When possible, design pages to be “evergreen” — meaning they require minimal updates over time. This ensures your content remains relevant without heavy maintenance.
👉 Tip: Keep accessibility in mind as you build. Simple, inclusive design helps every user engage with your page.
2. Provide Context
Don’t just drop assets onto a page—explain what they are, who should use them, and when they’re most useful. Context empowers your audience to apply the content more effectively in their day-to-day work.
3. Use Layouts & White Space Wisely
Structure matters. Break content into sections and use layouts that guide the eye. White space isn’t wasted space—it improves readability and creates a polished, professional look. Widgets can also enhance navigation and interactivity.
4. Add Supporting Resources
Help your users go further by providing additional resources like FAQs, training materials, or demo videos. These extra touches ensure your page isn’t just informative—it’s actionable.
5. Include a Clear Call to Action (CTA)
Every page should leave the user with something to do: share an asset, download a template, or start using a tool. A strong CTA transforms your page from “informative” to “impactful.”
6. Monitor & Adjust with Analytics
Your job isn’t done when you hit publish. Use page insights to monitor engagement, track what’s working, and update content when needed. Keeping pages fresh and aligned to user needs ensures long-term success.
📚 Resources
For hands-on guidance, check out these resources:
📎 Attached Resource: Best Practices for Building Effective Pages Job Aid (examples included).