Introducing the “Ultimate SKO Planning Playbook” from Seismic
At the heart of every high-impact go-to-market organization lies one annual moment with outsized potential: the Sales Kickoff (SKO). It’s where your team aligns around the year ahead, gets energized, and sets the tone for performance. But while SKOs often involve massive budgets and big expectations, too many still fall short of delivering long-term impact.
That’s where the Ultimate SKO Planning Playbook comes in. Built from years of real-world best practices, this guide is designed to help you transform your SKO from a one-off event into a measurable, performance-driven enablement program.
What’s inside?
This playbook takes you through every phase of planning and execution — whether you’re running an in-person, virtual or hybrid event. Highlights include:
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How to set measurable objectives that tie your SKO directly to revenue outcomes and business goals.
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A six-month roadmap of milestones, deliverables and engagement tactics — anticipating pre-work, kickoff week logistics, and post-event follow-up.
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Practical strategies for leveraging AI and enablement technology to streamline your SKO experience and unlock ROI.
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Proven methods to ensure your investment drives outcomes like pipeline creation, improved win rates, and faster deal cycles — whether you’re hosting 400 or 25,000 attendees.
Why this matters for you (and your team)
You know the stakes: your SKO is a moment to inspire, align and prepare your sales and enablement teams for a game-changing year. But when it’s treated as “just an event,” the follow-through often fades, momentum stalls, and the investment doesn’t link back to business outcomes.
By shifting your SKO mindset from “one week in January” to a strategic enablement engine, you unlock long-term value:
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You create unity around shared, measurable goals.
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You build momentum ahead of and beyond the event itself.
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You equip your teams — including sales, marketing, enablement, leadership — to follow through with action.
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You tie spend to results and make your leadership’s investment count.
Sound like the kind of SKO you want to lead? Then let’s make it happen together.
Ready to make your SKO count?
Download your copy of the Ultimate SKO Planning Playbook now and start designing a kickoff that drives alignment, fuels performance, and delivers proof. 🔽
Let’s make this your strongest year ever — not just for the event, but for what comes after.